8:45-9:30 a.m. Economic Forecasting: Revenue Trends and Expectations for 2014
How will the 2014 midterm elections and other domestic and global events impact economic issues, especially those affecting advertising, over the next 12 months? Forecast's opening panel of industry experts will offer their prognostications on what's in store for the country and the media in the coming months, and what categories, platforms, and initiatives are likely to generate the most revenue growth and expansion.
9:30-10:10 a.m. 2014 Investment Strategy: The View From Wall Street and Main Street
A panel of leading bankers, brokers, and equity investors considers the near- and long-term future of radio as an investment. What does a radio company need to look like in 2014 to attract today's more cautious investors? Has deleveraging altered perspectives in financial circles? And what is the environment for private equity, debt financing, and privatization options over the next 12 months?
10:10-10:30 a.m.
Break
10:30-11:10 a.m.
Keynote
11:10 a.m.-11:50 a.m. Finding the ROI in Your Digital Assets
How sophisticated is your understanding of your digital assets, and, more important, do you know the right questions you should be asking your digital department? How do you attribute value to individual digital components? Is your team holding social media to a different standard than other platforms? (If they are, they shouldn't be.) Is your team connecting the dots between social and site traffic? What kind of return are you really getting on your investment? You can't manage what you don't understand. This panel will help you understand how to better tap in to and manage your digital business.
1:45-2:20 p.m. The Future and the Vision of the Independent Operator
What are the growth prospects and where are the opportunities for independent radio companies? How does a "David" position itself and thrive against companies backed by "Goliath" resources? Is it possible to compete in a multi-platform world -- or perhaps even emerge as a leader? And who is financing independent and small-company acquisitions? Who is buying radio in the heartland today -- and why?
2:20-2:40 p.m.
Break
2:40-3:10 p.m. TBA
3:10-3:40 p.m. TBA
3:40-4:20 p.m. Advertiser Super Session: Where Will the Ad Dollars Grow in 2014?
Does radio need to reposition itself in the advertising marketplace? How can it fine-tune its sex appeal? A panel of leading agency executives offer their perceptions of radio: what works, what doesn't, and what it will take in 2014 to earn their business and marketing partnership opportunities.
4:20-5:10 p.m. Group Head Leadership Super Session
Radio's top executives offer their vision and expectations for the coming year in this frank and honest annual forum. This is a rare, candid view from the top: insight, predictions, and expectations for 2014 from radio's leading CEO's.
5:10-5:15 p.m. Closing Remarks
5:15-7:30 p.m. Annual "40 Most Powerful People in Radio" Reception
