Agenda



Forecast 2015 will be held November 19, 2014. Agenda coming soon!

 


Forecast 2014 Agenda

8-8:30 a.m.

Continental Breakfast
Sponsored by Sun Broadcast Group


8:30-8:45 a.m.
Welcome and Opening Remarks
B. Eric Rhoads, Chairman/Publisher, Radio Ink
David Field, President/CEO, Entercom Communications and Forecast Radio Chair
Jim Palmer, CEO, Lowe Campbell Ewald and Forecast Advertiser Chair
Deborah Parenti, EVP/Radio, Streamline Publishing

 
8:45-9:30 a.m.
Economic Forecasting: Revenue Trends and Expectations for 2014
How will the 2014 midterm elections and global and domestic events impact economic issues, especially those affecting advertising, over the next 12 months? Forecast's opening panel of industry experts will offer their prognostications on what's in store for the country and media in the coming months, and what categories, platforms, and initiatives are most likely to generate the most revenue growth and expansion.

Moderator: Marci Ryvicker, Mgr. Director/Equity Research: Media & Cable, Wells Fargo Securities
Tom Buono, Founder,BIA Financial Network and CEO, BIA/Kelsey
Mark Gray, President, Katz Radio Group
Stephen Moore, Sr. Economics Writer, Wall Street Journal, and Contributing Economic Commentator, Fox News Channel
Jack Myers, Media Ecologist and Chairman, Media Advisory Group

 
9:30-10:10 a.m.
Keynote: Judge Andrew P. Napolitano

Sponsored by Sun Broadcast Group


10:10-10:30 a.m.
Break

10:30-11:10 a.m.
2014 Investment Strategy: The View from Wall Street and Main Street
A panel of leading bankers, brokers, and equity investors considers the near- and long-term future of radio as an investment. What does a radi
o company need to look like in 2014 to attract today's more cautious investors? Has deleveraging altered perspectives in financial circles? And what is the environment for private equity, debt financing, and privatization options over the next 12 months?
Moderator: Drew Marcus, Managing Partner, Sugarloaf Rock Capital
William Drewry, Managing Director, RBC Capital Markets

Blair Faulstich, Managing Director, Providence Equity Capital Markets


 
11:10 a.m.-11:50 a.m.
Finding the ROI in Your Digital Assets

How sophisticated is your understanding of your digital assets? How do you attribute value to individual digital components? Is your team holding social media to a different standard than other platforms? (They shouldn't be.) Are they connecting the dots between social and site traffic? How is programmatic buying changing the way digital media is bought and sold, and how can you use data and math to maximize the value of your audience across devices? You can’t manage what you don't understand. This panel will help you understand how to better tap and manage your digital business.

Moderator: Deborah Esayian, Chief Revenue Officer, Marketron Broadcast Solutions and Co-President, Marketron Interactive
Scott Ferber, Chairman/CEO, Videology
Alexander J Kates, Rutgers University Instructor/ Author of Strategic Digital Marketing
Brian Lesser, CEO, Xaxis
Gavin McGarry, Founder, Jumpwire Media


 
 
Noon-1:30 p.m.
Luncheon Program

 
Media Titans Talk
Wenda Harris Millard, president and COO of MediaLink in a conversation with Clear Channel Communications CEO Bob Pittman


Lifetime Leadership Award Presentation honoring
Jim Thompson
President, Broadcasters Foundation of America


Luncheon sponsored by United Stations Radio Networks

 

1:45-2:00 p.m.

Radio's ROI Report Card
Radha Subramanyam, EVP/Sales & Marketing Research, Clear Channel Media & Entertainment


2:00 p.m.-2:40 p.m.
The Future and the Vision of the Independent Operator
What are the growth prospects and where are the opportunities for independent radio companies? How does a “David” position and thrive against companies backed by “Goliath” resources? Is it possible to compete in a multi-platform world -- or perhaps even emerge as leaders in the arena? And who is financing independent and small company acquisitions? Who is buying radio in the heartland today -- and why?

Moderator: Larry Patrick, Managing Partner, Patrick Communications
JP Engelbrecht, CEO, South Central Communications
Bayard (Bud) Walters, President, The Cromwell Group
Jeff Warshaw, CEO, Connoisseur Media


2:40 p.m.-3:00 p.m.
Break
 

3:00-3:35 p.m.
David Field in a Conversation With Gordon Smith and Erica Farber
David Field sits down with Erica Farber and Gordon Smith in a discussion about the future of the industry and the opportunities on its horizon.

David Field, President/CEO, Entercom Communications
Erica Farber, President/CEO, Radio Advertising Bureau
Gordon Smith, President/CEO, National Association of Broadcasters


 

3:35-4:10 p.m.
Advertiser One on One: Where Do the Ad Dollars Grow in 2014?

Does radio need to reposition itself in the advertising marketplace? How can it fine-tune its sex appeal and compete in a multi-platform world? Peter Smyth gets up close and personal in a frank and fascinating conversation with one of the country's leading advertising agency executives. The two will discuss agency perceptions of radio: what works, what doesn't, and what it will take in 2014 to earn business and marketing partnership opportunities.
Peter Smyth, Chairman/CEO, Greater
Media
Fran Kelly, Vice Chairman, Arnold Worldwide




4:10-5:10 p.m.
Group Head Leadership Super Session
Sponsored by Jumpwire

Radio's top executives offer their vision and expectations for the coming year in this frank and honest annual forum. This is a candid, rare view from the top: the insight, predictions, a
nd expectations for 2014 from radio’s leading CEOs.

Moderator: Tom Buono, Founder, BIA Financial Network and CEO, BIA/Kelsey
David Field, President/CEO, Entercom Communications
Lew Dickey, Chairman/CEO, Cumulus Media
Jeff Smulyan, Chairman/President/CEO, Emmis Communications
Peter Smyth, Chairman/CEO, Greater Media
Jose Valle, President, Univision Radio

5:10-5:15 p.m.
Closing Remarks
 
5:15-7:30 p.m.
Annual "40 Most Powerful People in Radio" Reception
 
 
 
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