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Radio Ink will hold Forecast 2013 on November 28, 2012, just three weeks after Election Day -- and one thing we can predict is that the election results will be the hottest topic at the conference. And that's why we're kicking off the day with a panel of top experts in finance and media sales, discussing what they see ahead for the next four years and beyond. Whether voters decide to stick with the status quo or choose a different path, the implications for business, media, and advertisers will be wide-ranging and complex. Take this opportunity to hear from people who can help make sense of it all -- there won't be a better opportunity to get a real sense of what the future of radio will look like.
BIA Kelsey Group's Mark Fratrik, who'll be moderating the panel, said, "Radio revenue growth in 2013 will be challenging as the economy creeps along with tepid growth and the level of competition continues to heat up. Yet radio in 2013 will still be an important part of the advertising mix of many national and local retailers. In order to better plan and budget for 2013 and beyond, it is essential to hear what our panelists see in terms of revenue growth."
Moderator:
Mark Fratrik, Ph.D., is VP and Chief Economist for BIA/Kelsey, and earlier spent 15 years as VP/economist for the NAB, conducting primary research on the broadcasting industry and writing several books. Before that, he worked in the bureau of economics at the FTC. Fratrik writes many of BIA/Kelsey's widely read and circulated studies and the radio and TV industries, and is the go-to source for quotes and information on trends and forecasts in media.
Panelists:
Mark Gray is president of Katz Radio Group -- that's Katz Radio, Christal Radio, Eastman Radio, Univision Radio, CBS Radio Sales, Entercom Radio Sales, Katz Group Sales, and Katz 360 sales -- and heads up the largest radio sales force in the country, representing thousands of stations. Gray also oversees Katz Marketing Solutions, KMG's national marketing business-development arm.
Jack Myers is a media economist and chairman of Media Advisory Group and, via Myers Publishing, publishes the weekly subscriber-only newsletters Jack Myers Media Business Report and Media Wall Street Report. He's a highly regarded visionary economic forecaster -- the only analyst who predicted the media industry's interactive transformation -- and he's advised such leading companies as Disney/ABC, CBS, Clear Channel, Google, and Facebook. Additionally, his MediaBizBloggers.com is a leading platform to hear from thought leaders in media, advertising, and marketing.
Marci Ryvicker, Managing Director/Equity Research: Media and Cable for Wells Fargo Securities, is a sought-after speaker and panelists for media-industry events and one of the most highly regarded radio-industry observers. She's been covering the media sector for Wells Fargo Securities for more than 10 years, with a special focus on broadcast and cable/satellite. In 2008, Ryvicker was ranked the No. 2 media analysts in a Forbes survey, and she was runner-up in that year's Institutional Investor survey.
Michael Weiss is President of Sales for CBS Radio, overseeing sales management for all 127 CBS Radio stations and directing CBS Radio's national representation at Katz Radio Group. Weiss spent more than 20 years at Interep, moving up from AE to head the Midwest office and then to head up the rep firm's CBS Radio division. He came to CBS Radio in 2007.
