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If you love someone, you want them to love you back. It's only natural.
Listeners love radio, and they always have; it's a relationship no other medium can match. And now more than ever, they want radio to love them back -- and show it. Today's listeners have vibrant, active lives online, and they want their favorite radio personalities to be right there with them, and of course you don't want to disappoint them. But how can you make it happen?
At Radio Ink's Forecast, set for November 28 in New York, Glenn Beck will tell you. Yes, he's a top-rated talk personality -- his Premiere-syndicated show is the third-highest-rated in the country -- but he's also got a formidable presence in digital and social media. TheBlaze, his popular TV and online news, information, and entertainment network, is delivering quality programming day and night, and at GlennBeck.com, listeners and fans can listen to the show, read Beck's blog, and find out his thinking on all the major issues of the day. And all of it is built around giving the listeners what they want, exactly when and how they want it.
At Forecast, Beck will explain, in his trademark frank and witty style, how to empower your personalities to build the same kind of deep relationships with their audience.
"The audience relationship is much more than a three-hour-a-day habit," says Beck. "It's a 24/7, when-they-want-it dynamic. Radio is a thriving business, and we are fortunate to have such great trust with the audience."
As more new and competing media come online, the need to inspire listener love and loyalty, and to respond in kind, is going to grow even more. At Forecast, you can learn, from a master, exactly how to make it happen.
