Forecast 2016
November 17, 2015
Harvard Club
New York

7:45-8:20 a.m.
Continental Breakfast
Sponsored by:

8:20-8:30 a.m.
Welcome and Opening Remarks

B. Eric Rhoads, Chairman/CEO, Radio Ink
Peter Smyth, Chairman/CEO, Greater Media & Forecast Co Chair
Drew Marcus, Managing Partner, Sugarloaf Rock Capital & Forecast Co Chair
Deborah Parenti, Publisher, Radio Ink

8:30-9:10 a.m.
Economic Forecasting: Revenue Trends and Expectations for 2016
How will the 2016 elections shape the economy and advertising revenues over the next 12 months? As more dollars go to digital, what can traditional media expect in terms of share of the pie? Forecast’s opening panel of industry experts offer their prognostications on what’s in store for the country and media, in 2016 and beyond. They will share their views on which categories, platforms, and initiatives are most likely to generate the most growth and expansion, and what radio needs to do to stay on the political spending radar.
Moderator: Erica Farber, President/CEO, Radio Advertising Bureau

Mark Fratrik, SVP and Chief Economist, BIA/Kelsey
Mark Gray, President, Katz Radio Group
Marci Ryvicker, Managing Director/Sr Equity Analyst, Wells Fargo Securities

9:10-9:50 a.m.
Prospects for Radio as an Investment in 2016: Wall Street or Main Street?
A panel of leading bankers and equity investors considers the near- and long-term future of the radio industry and what it will take to expand, as well as the future for IPOs, private equity and debt financing, and privatization options over the next 12 months. Who’s investing today -- and what are the hot buttons that will make or break a deal in today’s environment? And how could a shift in political power alter the course of business overall?
Moderator: Drew Marcus, Managing Partner/Portfolio Manager, Sugarloaf Rock Capital
Brian McNeill, Founder/Managing General Partner, Alta Communications
George Reed, Managing Director, Media Services Group
Jerry Sargent, Middle Market Banking Head, CItizens Bank

9:50-10:10 a.m.

10:10-10:50 a.m.

10:50 a.m.-11:30 a.m.
How Disruptive Innovations Are Challenging Radio's Growth Opportunities

As rapidly advancing technologies and new media platforms continue to broaden the competitive landscape, where does one industry's dominance end and another begin or blend? In an unpredictable, disruptive environment, how do traditional forecasting and analysis apply to strategic planning? This panel will tackle a wide range of challenges facing corporate management today — mainly, the dilemma of innovation, and how to compete with it in an already difficult landscape, as well as where to focus investments in a fast-moving and economically challenging environment. What innovations have the best chance of disrupting growth? And what opportunities can be culled from these new competitors that radio leaders should look to integrate in future planning? Hear from the experts and join the conversation on how companies that understand and embrace disruptive innovation can better protect and even increase the probability of success at the bottom line.

Moderator: Amy Yong, Equity Research Analyst/Associate Director, Macquarie Securities

11:30 a.m.-12:10 p.m.
Independent and Optimistic: How Small Radio Companies Succeed
How do independent operators develop and grow revenue streams? What are their secrets to success in a world full of Goliath competition? What is the role of digital? How does radio in the local marketplace compete -- and/or take advantage of -- broader national resources as well as social media marketing platforms? These and other compelling issues are explored in our always compelling conversation with small group and independent radio owners.

Moderator: Beth Neuhoff, President/CEO, Neuhoff Communications
Steve Newberry, President/CEO, Commonwealth Broadcasting Corporation

Joe Schwartz, President/CEO, Cherry Creek Radio, LLC
Jeff Shapiro, President/CEO, Great Eastern Radio, LLC
Gary Shorman, President/CEO, Eagle Communications, Inc.

12:20-1:40 p.m.
Luncheon Program
Sponsored by:

12:40-12:50 p.m.
Lifetime Leadership Award Presentation: Dan Mason
Former President/CEO, CBS Radio

12:50-1:40 p.m.
Keynote: TBA

Political Forecast: Maximizing Radio’s Potential for 2016 Dollars
The 2016 elections will be the most expensive in history -- and with that, there is the potential for a huge revenue windfall. The competition from pureplay digital platforms for those dollars, however, will also be greater than ever. It’s a whole new world of media, and all bets are off on how radio will fare in securing share. One thing for sure is that the impact of candidates and issues, and the potential dollars flowing from the Beltway and beyond, will be enormous. Our panel of experts will help you evaluate your 2016 political revenue projections by sharing their forecasts on how this election’s media expenditures will unfold.
Moderator: Gordon Smith, President/CEO, National Association of Broadcasters
Laura Clark, National Director/Political & Government Affairs, Radio One
Patrick McGee, SVP/Political Strategies, Katz Radio Group
Tom O'Neill, Founder/CEO O'Neill & Associates

2:30-2:50 p.m.

2:50-3:30 p.m.

3:30-4:15 p.m.
Advertiser Super Session: Six Things Radio Group Executives Need to Focus on in 2016
Advertising agency executives lay it on the line to radio in a session no one should miss, especially radio group heads and corporate officers. These key decisionmakers will provide frank, insightful commentary on what they need — what they expect — and what it will take for radio to gain a greater share of the advertising dollars they control in 2016. By the conclusion of this discussion, they will have enumerated six things for radio group executives to address in the closing Group Head Leadership Panel.
Moderator: Pierre Bouvard, Chief Marketing Officer. Cumulus Media/Westwood One

4:15-5:10 p.m.
Group Head Super Session: Radio Leadership Responds to Advertisers’ 2016 List of Six “To Do’s”
Sponsored by:

Radio’s top executives offer their responses to the issues, vision, and expectations presented by advertising agency executives in the previous session. Their comments and outreach to their peers “across the table” should not only provide responses to the six areas of focus today, but open the door to more long-term dialogue and strengthened partnerships. The group heads will also offer their insight, predictions, and expectations for 2016, which will include an election, continued global uncertainty, and social changes impacting business.

5:10-5:15 p.m.
Closing Remarks

5:15-7:30 p.m.
Annual "40 Most Powerful People in Radio" Reception

Sponsored by:



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