Agenda




Forecast 2015
November 19, 2014
Harvard Club
New York


8-8:30 a.m.
Continental Breakfast
Sponsored by

 
8:30-8:45 a.m.
Welcome and Opening Remarks
 
8:45-9:30 a.m.
Economic Forecasting: Revenue Trends and Expectations for 2015

What do the recent midterm elections mean for the economy, and how will 2015's global and domestic events impact it, especially advertising expenditures, over the next 12 months? Forecast's opening panel of industry experts offer their prognostications on what's in store for the country and for media in the coming months, and what categories, platforms, and initiatives are most likely to generate the most revenue growth and expansion.
Mark Gray, President, Katz Radio Group
Stephen Moore, Chief Economist, The Heritage Foundation
Brian Wieser, CFA, Senior Analyst, Pivotal Research Group

 
9:30-10:10 a.m.
2015 Investment Strategy: The View From Wall Street and Main Street
A panel of leading bankers, brokers, and equity investors considers the near- and long-term future of radio as an investment. What does a radio company need to look like in 2015 to attract today's more cautious investors? Has deleveraging altered perspectives in financial circles? And what is the environment for private equity, debt financing, and privatization over the next 12 months?
Moderator: Peter Smyth, Chairman/CEO, Greater Media Inc.
David Bank, Managing Director, RBC Capital Markets
Brian McNeill, Managing General Partner, Alta Communications
Jerry Sargent, President, Citizens Bank/Massachusetts

 
10:10-10:30 a.m.
Break
 
10:30-11:10 a.m.
Keynote
 
11:10 a.m.-11:50 a.m.
Independent and Optimistic: How Small Radio Companies Succeed
What are the secrets to successful independent operation in today's media and economic worlds? A panel of leading independent owners discuss what it takes to keep revenues pumped and cash flowing at their stations and how their ability to act -- and react -- nimbly works to their advantage. What are their plans and strategies heading into 2015? Find out as leadership, independent-style, addresses the issues facing all broadcasters.
Moderator: Walter Sabo, CEO, SABO Media
Dean Goodman, President/CEO, Digity Companies, LLC
Elizabeth (Beth) Neuhoff, President/CEO, Neuhoff Communications
Duke Wright, CEO, Midwest Communications, Inc


 
Noon-1:45 p.m.
Luncheon Program
Sponsored by:

12:20-1:15 p.m.
Keynote TBA
1:15-1:30 p.m.
Lifetime Leadership Award Presentation
Honoree: Charles Warfield


 

1:45-2:20 p.m.
Download on Digital: What You Need to Know to Enhance Your Business
How are mobile, wearables, device convergence, and the connected car changing the outlook for the radio industry? This session will explore the seismic shifts on the horizon in consumer behavior that will dramatically disrupt the competitive playing field. Panelists will discuss the most promising opportunities in digital that the industry is missing, and how broadcasters can invest intelligently to outclass the competition and thrive in the years to come. This session will also impart maximizing return on digital investments by choosing the best initiatives and the right partners, as well as transforming your organization into one that can lead radio into the digital future. This is one session you won't want to miss
Moderator: Alexander Kates, Managing Director, GRX Digital, and Author of Strategic Digital Marketing
Bob Pearson, President, W2O Group

 
2:20-2:40 p.m.
Break
 
2:40-2:50 p.m.
Measuring Audio Consumers Everywhere
As the audio landscape continues to expand to include online and mobile devices, broadcasters, media agencies, and programmers are hungry for new insights into how (and where) consumers are listening, today. As listeners embrace new platforms and content becomes more widely available, Nielsen is working to capture that listening for the 244 million Americans who use radio each week. Hear the latest about Nielsen’s approach to measuring audio in a comprehensive way and what our industry can learn from mobile and online TV ratings
Farshad Family, SVP, Local Media Product Leadership, Nielsen 
Matt O’Grady, EVP & Managing Director, Local Media, Nielsen

 
2:50-3:40 p.m.
Point-Counterpoint: The Value of Radio Advertising
A panel of agency and radio group heads go head-to-head on the pros, cons, and challenges of radio advertising. Where agencies are spending less on radio, why is that? Are they missing a valuable opportunity, or does radio need to change to win those dollars? What do radio executives need to know that would help change perceptions?
Moderator: Michael Kassan, Chairman/CEO, MediaLink

 
3:40-4:20 p.m.
Advertiser Super Session: Where Do the Ad Dollars Grow in 2015?
How can radio best position itself in the advertising marketplace? What metrics are necessary in today's geotargeted, multi-platform world to best insure their business? Advertising agency executives offer their perceptions of radio: what works, what doesn't, and what it will take in 2015 to earn their business and marketing partnership opportunities.
Moderator: Mark Rosenthal, CEO, Katz Media Group

 
4:20-5:10 p.m.
Group Head Leadership Super Session
Sponsored by WideOrbit

Radio's top executives offer their vision and expectations for the coming year in this frank and honest annual forum. This is a candid, rare view from the top: the insight, predictions and expectations for 2015 from radio's leading CEOs.
Lew Dickey, Chairman/CEO, Cumulus Media
Jeff Smulyan, Chairman, Emmis Communications
Peter Smyth, Chairman/CEO, Greater Media Inc.

 
5:10-5:15 p.m.
Closing Remarks
 
5:15-7:30 p.m.
Annual "40 Most Powerful People in Radio" Reception
Sponsored by



 

 

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