Forecast 2016
November 17, 2015
Harvard Club
New York

8-8:30 a.m.
Continental Breakfast

8:30-8:40 a.m.
Welcome and Opening Remarks

8:40-9:20 a.m.
Economic Forecasting: Revenue Trends and Expectations for 2016
How will the 2016 elections shape the economy and advertising revenues over the next 12 months? As more dollars go to digital, what can traditional media expect in terms of share of the pie? Forecast’s opening panel of industry experts offer their prognostications on what’s in store for the country and media, in 2016 and beyond. They will share their views on which categories, platforms, and initiatives are most likely to generate the most growth and expansion, and what radio needs to do to stay on the political spending radar.

9:20-10:00 a.m.
Prospects for Radio as an Investment in 2016: Wall Street or Main Street?
A panel of leading bankers and equity investors considers the near- and long-term future of the radio industry and what it will take to expand, as well as the future for IPOs, private equity and debt financing, and privatization options over the next 12 months. Who’s investing today -- and what are the hot buttons that will make or break a deal in today’s environment? And how could a shift in political power alter the course of business overall?

10:00-10:20 a.m.

10:20-10.:50 a.m.

10:50 a.m.-11:30 a.m.
Programmatic: Update on Data-Driven Buying Trends in 2016 and Beyond
What’s the latest on the automated decision-making process for radio ad placement? How have the initial experiments in programmatic buying gone? What do radio executives need to know to ensure they are ready to take advantage of the opportunities and address any technical challenges necessary to capturing more revenue for the medium from this buying platform? Our panel of experts will provide the updates and be ready to answer your questions about this new frontier in how radio is bought.

11:30 a.m.-Noon

12:10-1:45 p.m.
Luncheon Program

12:30-12:40 p.m.
Lifetime Leadership Award Presentation

12:40-1:30 p.m.
Keynote: TBA

Independent and Optimistic: How Small Radio Companies Succeed
How do independent operators develop and grow revenue streams? What are their secrets to success in a world full of Goliath competition? What is the role of digital? How does radio in the local marketplace compete -- and/or take advantage of -- broader national resources as well as social media marketing platforms? These and other compelling issues are explored in our always compelling conversation with small group and independent radio owners.

2:30-2:50 p.m.

2:50-3:35 p.m.
Political Forecast: Maximizing Radio’s Potential for 2016 Dollars
The 2016 elections will be the most expensive in history -- and with that, there is the potential for a huge revenue windfall. The competition from pureplay digital platforms for those dollars, however, will also be greater than ever. It’s a whole new world of media, and all bets are off on how radio will fare in securing share. One thing for sure is that the impact of candidates and issues, and the potential dollars flowing from the Beltway and beyond, will be enormous. Our panel of experts will help you evaluate your 2016 political revenue projections by sharing their forecasts on how this election’s media expenditures will unfold.

3:40-4:20 p.m.
Advertiser Super Session: Six Things Radio Group Executives Need to Focus on in 2016
Advertising agency executives lay it on the line to radio in a session no one should miss, especially radio group heads and corporate officers. These key decisionmakers will provide frank, insightful commentary on what they need — what they expect — and what it will take for radio to gain a greater share of the advertising dollars they control in 2016. By the conclusion of this discussion, they will have enumerated six things for radio group executives to address in the closing Group Head Leadership Panel.
4:20-5:10 p.m.
Group Head Super Session: Radio Leadership Responds to Advertisers’ 2016 List of Six “To Do’s”
Sponsored by:

Radio’s top executives offer their responses to the issues, vision, and expectations presented by advertising agency executives in the previous session. Their comments and outreach to their peers “across the table” should not only provide responses to the six areas of focus today, but open the door to more long-term dialogue and strengthened partnerships. The group heads will also offer their insight, predictions, and expectations for 2016, which will include an election, continued global uncertainty, and social changes impacting business.

5:10-5:15 p.m.
Closing Remarks

5:15-7:30 p.m.
Annual "40 Most Powerful People in Radio" Reception


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