Radio Ink is pleased to announce that Mark Rosenthal, CEO of Katz Media Group, has agreed to serve as co-chair of Forecast 2015, coming up November 19, 2014 in New York. As co-chair, Rosenthal will help set the priorities and agenda for the annual event.
"Since taking over Katz, Mark has been heavily involved in the development of and growth of our industry and has showed true leadership," said Radio Ink Publisher Eric Rhoads. "Having his guidance on Forecast will help shape this year's program, which will have a strong advertiser focus."
Rosenthal said, “I am honored to join Radio Ink as co-chairman for the 2015 Forecast Conference. This is an extremely important time for radio. As an industry, our central goal must be to drive more dollars into the sector, giving radio a much bigger share of advertisers' spending. Now, more than ever before, it's vital we unite to find new ways to evangelize the power of radio to advertisers and agencies, and solve their marketing problems. This conference uniquely provides an exchange of ideas and an open dialogue on the realities of our industry and a potential vision for its future."
Mark Rosenthal is a respected industry veteran who's worked with world-class brands for more than 25 years. He earlier spent nearly a decade as president and COO of Viacom's MTV networks, expanding the brand into films, consumer products, and digital as he oversaw ad sales, distribution, research, and all over areas of the organization -- which tripled its revenue during his tenure. He later served as chairman/CEO of Interpublic Media, part of leading agency organization Interpublic Group, and as vice chairman and media platforms for Spot Runner, where he led the development of the first end-to-end, open, Web-based electronic ad exchange for television. In 2009, Rosenthal became CEO of Al Gore's Current Media. He joined Katz as CEO of Katz Radio Group last year, and moved into his current post in March.
"We are extremely excited to have Mark Rosenthal co-chair this year's Forecast," Radio Ink EVP Deborah Parenti said. "His extensive media background will bring fresh energy and a unique perspective to the content and direction of this year's conference."