Radio continues to be one of the most powerful and effective mediums ever invented. The recent weather emergencies, for example, offer just one more instance of radio's ability to inform, communicate, provide companionship, and call listeners to action. Radio, a medium that has consistently proven its resiliency and ability to adapt to every new wave of technology, continues to enjoy remarkable reach among listeners today, and is positioned to enhance that position even further tomorrow.

CBS Radio President and CEO Dan Mason, one of radio's top visionaries, joins Radio Ink's Forecast for a sit-down interview with the industry's leading advocates, Gordon Smith of the National Association of Broadcasters and Erica Farber of the Radio Advertising Bureau. Dan will lead an all-encompassing discussion about what lies ahead for radio. What initiatives will top the radio "to do" list at the NAB? Where does the RAB see the greatest revenue growth potential, and how will it help foster and lead that growth?

"We are fortunate to have such great leaders championing radio," Mason says, "and I'm very much looking forward to hearing more from Erica and Gordon about their vision for the future." Read more.




 

If you love someone, you want them to love you back. It's only natural.

Listeners love radio, and they always have; it's a relationship no other medium can match. And now more than ever, they want radio to love them back -- and show it. Today's listeners have vibrant, active lives online, and they want their favorite radio personalities to be right there with them, and of course you don't want to disappoint them. But how can you make it happen?

At Radio Ink's Forecast, set for November 28 in New York, Glenn Beck will tell you. Yes, he's a top-rated talk personality -- his Premiere-syndicated show is the third-highest-rated in the country -- but he's also got a formidable presence in digital and social media. Read more.

Respected Wall Street financier Steven Rattner knows what it's like to jump in at the deep end: In 2009, he accepted a post as counselor to the Secretary of the Treasury in the Obama administration, and led the restructuring of the U.S. automotive industry. With no automotive background, Rattner took on this high-pressure, high-profile task and got a unique opportunity to see, with the eyes of an expert outsider, the inner workings and deepest concerns of this industry so closely tied to radio's fortunes and future.





 

At Radio Ink's Forecast, set for November 28 in New York, in an onstage interview conducted by Bloomberg Surveillance co-hosts Tom Keene and Ken Prewett, Rattner will be be talking candidly about his experience and what he sees ahead for the auto industry and the economy -- whether that's under a re-energized Obama administration or the fresh but untried leadership of President Romney. Read more.